Questions manufacturers ask us

We buy on our own account. No commission, no revenue share, no return of unsold goods. You receive a purchase order and an invoice like from any other customer.

That is the whole point of the model: once we have paid for the goods, our interest in selling them well is identical to yours.

Deliberately small. It exists to show how the articles perform on the marketplace, not to fill our warehouse. We calculate the quantity from measured demand on your product pages and agree it with you before ordering.

The first order is paid in advance, so you take no payment risk with a supplier you do not know yet.

The framework agreement is one or two pages and can be terminated at short notice. It covers assortment, purchasing terms, minimum price, territory and reporting.

We do not ask for exclusivity. If you want to grant it later, that is a separate negotiation with separate commitments on our side.

Nothing, and there is no catch in the small print. We produce it because it is also our own buying research: before we order goods we need to know whether demand exists.

The report stays with you even if you never reply. That is a deliberate decision, not a gesture.

APEXO PRIME INC, An der Molkerei 8, 56288 Kastellaun, German VAT ID DE452574246. Our warehouses are in Ködersdorf (Germany) and Hallandale Beach (USA).

Everything is in the legal notice, and your finance department can verify the VAT ID in the EU VIES register in a minute. Your contact is a named person, not a mailbox.

We agree a minimum price with you in writing and hold it, including when it costs us the Buy Box. That is not goodwill: a marketplace business that erodes the price of its own supplier destroys its own purchasing terms within a year.

No. We sell on marketplaces only and have no brick-and-mortar business. Your dealers will not meet us on their shelf, at their trade fair or in their tender.

More on how we keep that separation in brand protection.

Yes, and it is usually the more uncomfortable half of the answer. We record every seller on your product pages, who holds the Buy Box and how the price develops over 90 days. You get the names in your monthly report.

In our experience, a large share of the undercutting comes from inside the existing dealer network rather than from strangers.

Never. Reselling into the trade would destroy the one thing we are selling you: control over where the goods end up.

Because every protective instrument on Amazon rests on a list of authorised sellers. Brand Registry, brand gating, Transparency, removing third-party offers: without that list you can act against nobody.

Refusing every reseller does not preserve control, it preserves the absence of it. One or two sellers authorised in writing give you the right to close the brand to everyone else.

Then we first check whether there is room. The analysis shows how many sellers stand on your pages, who wins the Buy Box and how much of it Amazon Retail takes itself.

If a single seller already runs your shelf cleanly, we will say so and leave it there. A second seller on a well-run shelf mostly produces a price fight.

We document cases, secure evidence and accompany the process. Towards Amazon the applicant is always the brand owner, and we will not promise powers we do not have.

On grey goods we can do something few can: we measure the same EAN across seven country marketplaces. A price gap of 25 to 40 per cent is not an exchange rate, it is a channel, and it shows you the direction the goods travel from.

The brand is yours, so the page belongs in your hands. We create and maintain it; as soon as you have Brand Registry you can take over the content at any time. Nothing is locked.

We do. If you have material we use it with your approval; if not, we produce it at our own cost and to your brand book. You see every page before it goes live.

They come to us, not to you, and we carry the cost. We track them per article in our own database and report the rates by variant and size.

For product development that is often the most useful figure in the whole report, because no marketplace hands it to a manufacturer.

Three to five weeks after the first delivery. The spread depends on the category, on approvals such as gated brands or safety equipment, and on whether pages have to be built from scratch or repaired.

The full sequence is on how we work.

Today Amazon.de, plus Kaufland.de and Worten.pt. Austria and Switzerland run from the same German warehouse.

We can open EU, UK and US. Each market gets its own plan for assortment, quantity, price frame and timing rather than a copy of the German listing.

For the analysis, only the brand name. To start selling we need a price list, product data with EANs, image material or permission to use your existing content, and your conformity documents if you have them.

From publicly available marketplace data, processed with our own measurement infrastructure across 80,090 product pages on Amazon.de and six further country platforms.

Demand is an estimate derived from sales-rank drops, calibrated against our own sales data from our seller account. They are not Amazon reports and we never present them as such.

Compliance data belongs on the product page before Amazon asks for it: GPSR details, the responsible person in the EU, conformity documents, category requirements. We put them there and keep them current.

What we cannot do is invent them. The documents come from you as the manufacturer.

Your enquiry is used to produce the analysis and to answer you. Nothing is passed on for advertising, and we do not sell data.

Details, retention periods and your rights are in the privacy policy.